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Our Story
It all began in 1955, when C. Velayuthanadar started selling sweets and savouries as a street vendor. His creations weren’t just delicious—they were unforgettable. Word spread fast, and what began as a humble hustle quickly became a beloved tradition.
Passed down through generations, this family-run legacy now stands tall with multiple shops across Sivakasi. What hasn’t changed? Our soul—the same recipes, the same passion, and the same commitment to quality.
Behind every bite is a team of dedicated chefs, crafting each sweet with love, hygiene, and unmatched taste. Through relentless dedication and timeless flavours, we’ve earned not just customers—but a place in their homes and hearts.
VisionTo be the most trusted name in traditional sweets, bringing timeless taste, authentic recipes, and joyful experiences to families across generations, both in India and around the world.- MissionTo craft every sweet with purity, passion, and perfection—using quality ingredients, age-old methods, and heartfelt service—delighting customers with every bite while preserving our rich culinary heritage.
- ValuesWe believe in authenticity, quality, and trust. Our foundation is built on family traditions, ethical sourcing, handcrafted excellence, and a commitment to spreading sweetness in every celebration and everyday moment.
Our Promise
- Authentic Taste
Every sweet carries the warmth of home, made with traditional recipes that awaken memories and create new moments to cherish.
- Pure Ingredients
We use only the finest, food-grade ingredients—safe, natural, and honest—just like what we’d serve to our own family.
- Uncompromised Quality
From preparation to packaging, we uphold strict quality at every step—ensuring every sweet reflects our legacy of trust, purity, and perfection.
Perfect Combo
For decades, Sivakasi’s night cravings have had one answer: Velayuthanadar’s legendary Pakkoda + warm Paal Satham.
Still undefeated. Still unmatched. Still ours.
